Founded by Gianni Versace in 1978 branded by the signature medusa motif, Versace is one of the world's leading international fashion brands and is a symbol of Italian style worldwide. The design reins were taken over by Gianni's sister, Donatella, after he was murdered in Miami Beach. The label’s aesthetic has remained relatively consistent, although Donatella has toned down the house’s decadent party image in recent seasons.