DAKS was established a bespoke tailoring business in 1894 in London. The name was created in 1934 from the word DAddy and slacKS. The brand is a British luxury labels, specialising in fine tailoring and accessories for men and women. DAKS has combined its renowned tailoring skills with directional fashion trends, using superb fabrics that are exclusively coloured and incorporate the latest fabric compositions and weaving techniques.